Users will soon have a new feature that enables them to cut down on the amount of AI-made content appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale release. This advancement aligns with a rise in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising video streams on a competing service primarily display AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for poor-quality, factory-style content that is typically nonsensical or surreal.
“We know from our community that many people appreciate content produced via AI tools, including AI artwork to science explainers, and we intend to offer the community the power to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
The platform announced that there are currently 1.3 billion videos on its app tagged as artificially created. In total, more than 100 m pieces of content are submitted to the service each day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they view by using the topic control option in the platform and picking the AI content topic. Additional categories that can already be controlled under the tool cover current affairs, clothing, beauty, and movement.
Platform Guidelines
The platform’s policies require users to tag convincing AI-generated content, and it prohibits malicious AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
Additionally, the app will henceforth apply an AI-generated tag to content created with its proprietary AI systems, or identified by an cross-platform project for spotting AI-generated material. This action is designed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is also introducing a two million dollar educational fund for professionals and organizations to develop educational content about using AI responsibly. This program will support non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over plans to lay off hundreds of review team members in Britain. TikTok is set to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official stated that human moderation would still have a role, but AI can shield workers by filtering out the most harmful content before it gets reviewed by humans. The company reported a notable drop in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
